About IAB

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. There are 42 IABs licensed to operate in nations around the world and one regional IAB, in Europe. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.

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Website
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Employees
201-500 employees View all IAB employees link out icon
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Industry
Marketing & Advertising
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Location
116 E. 27th St., New York, New York 10016, US
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Founded
1996
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Keywords
Interactive Advertising, Online Advertising, Building Brands Online, Data Demystification, Making Measurement Make Sense, Mobile Marketing Center Of Excellence, Protecting Privacy, Supply Chain Simplification

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Frequently Asked Questions about IAB

Who is the CEO of IAB?

Hunned G's is the CEO of IAB.

Who are the decision makers in IAB?

The decision makers in IAB are Alejandro Rico, Brendan Thomas, Carryl Pierredrews, etc. Click to Find IAB decision makers emails.

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