HALAL FOOD STORR

The Halal food and drink market across the world is a bigger market with a rising population of muslim in worldwide and it is growing at a faster rate than the population in general. The halal marketplace is emerging as one of the most profitable and influential market arenas in the world food business today. Halal food represents close to 20% of the entire global food industry. With expected increases in both population and income of halal consumers, and coupled with the expected increase in demand for food by more than 40% by 2030 the future demand for halal food is strong. The growth of the halal market in the US and Canada is expected to increase significantly given the steady rise of the Muslim population, which has doubled in the past 15 years. The halal industry in the US and Canada is also capitalising on two major factors – the rise in the Muslim population and on the fact that Muslims in this continent are becoming more aware of their identity, which translates into a growing demand for halal products. An increasingly number of hypermarkets, supermarkets and food retailers in the US and Canada are adding halal shelves to attract ethnic population in their domicile. As more supermarket chains and food retailers target the halal market, halal food is set to grow Sence that consumers are generally inclined to purchase halal products on the basis of the belief that such products are higher quality, safe and ethical. The halal industry has now expanded beyond the food sector to include pharmaceuticals, cosmetics, health products, toiletries and medical devices as well as service sector components such as logistics, marketing, print and electronic media, packaging, branding, and financing.