Growth from Knowledge.
For over 89 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process.
We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends.
In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”.
For more information, visit GfK.com.
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1-10 employees
View all GfK Market Access employees
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Information Technology & Services
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Sophie-Germain Straße, Nuremberg, Bavaria 90443, DE
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1934
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Market Intelligence, Big Data, It Solutions, Business Consultant, Information Technology & Services, Data Reporting, Market Research Consultant, Consumer Goods Technology, Data & Science
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Brent Seifert is the CEO of GfK. To contact Brent Seifert email at [email protected]. Or you may call +1.7017403974 or 2186372212
The decision makers in GfK Market Access are Jordan Pius, etc. Click to Find GfK Market Access decision makers emails.
GfK provides a comprehensive range of market intelligence services that include consumer insights, brand health tracking, and market segmentation analysis. These services are designed to help businesses understand market trends, consumer behavior, and competitive dynamics, enabling them to make informed decisions that drive growth.
GfK's data reporting solutions offer businesses the ability to visualize and analyze complex data sets easily. By leveraging advanced analytics and user-friendly dashboards, companies can gain actionable insights into their performance metrics, market trends, and consumer preferences, ultimately leading to better strategic decisions and enhanced operational efficiency.
GfK serves a diverse range of industries, including consumer goods, technology, healthcare, automotive, and retail. By tailoring their market research and consulting services to the unique needs of each sector, GfK helps businesses navigate industry-specific challenges and capitalize on growth opportunities.
Yes, GfK specializes in big data analytics, providing organizations with the tools and expertise needed to harness large volumes of data effectively. Their solutions help businesses uncover hidden patterns, predict consumer behavior, and optimize marketing strategies, ultimately leading to improved ROI and competitive advantage.
GfK acts as a strategic business consultant by offering insights and recommendations based on extensive market research and data analysis. Their team of experts collaborates with clients to identify growth opportunities, enhance product offerings, and improve customer engagement, ensuring that businesses can adapt to changing market conditions.
GfK employs rigorous methodologies and advanced statistical techniques to ensure the accuracy and reliability of its market research. By utilizing a combination of quantitative and qualitative research methods, along with continuous data validation processes, GfK delivers trustworthy insights that clients can rely on for their decision-making.
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