FREITAG - Technology Stack

FREITAG

THE FREITAG STORY In 1993, graphic designers Markus and Daniel Freitag were looking for a functional, water-repellent and robust bag to hold their creative work. Inspired by the multicolored heavy traffic that rumbled through the Zurich transit intersection in front of their flat, they developed a messenger bag from used truck tarpaulins, discarded bicycle inner tubes and car seat belts. This is how the first FREITAG bags took shape in the living room of their shared apartment – each one recycled, each one unique. With their innovation, the brothers inadvertently triggered a seismic event in the world of bag making. Its tremors have since made themselves felt in Zurich and the cities of Europe and spread all the way to Asia, making FREITAG the unofficial outfitter of all urban, bike-riding individualists. The tarp bag headquarters have been located at the Noerd industrial complex in Zurich-Oerlikon since 2011. Here, on premises measuring over 80,000 square feet in area, the tarps are disassembled and washed and cut to size by hand. FREITAG thinks and acts in cycles – and that is evident in the factory as well: Each step and process is looked at not only from the aspect of profitability but also through the eyes of FREITAG. In 2014, Daniel and Markus Freitag gave themselves a new raw material on which to flex their creative muscles: F-ABRIC. Their rugged, completely compostable textiles are based on vegetable fibers produced using a minimum of resources within an area of 2500 kilometers form the factory.

FREITAG Technology Stack

Optimizely

Optimizely is a digital experience platform that enables businesses to conduct A/B testing, personalize content, and optimize websites and apps for better user engagement and conversion rates.

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Thawte EV

Thawte EV SSL Certificates provide enhanced security with extended validation, displaying the company's legal identity in the browser address bar. They boost customer trust and confidence by ensuring encrypted, verified connections for websites.

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Woopra

Woopra is a real-time customer analytics platform that tracks user behavior across websites and apps, providing insights to improve engagement, retention, and conversions through detailed dashboards and personalized analytics.

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SAP Commerce Cloud

SAP Commerce Cloud is a comprehensive e-commerce platform that enables businesses to deliver personalized, seamless shopping experiences across channels, with robust features for product management, order processing, and customer engagement.

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Campaign Monitor

Campaign Monitor is an email marketing platform that helps businesses create, send, and analyze personalized email campaigns with easy-to-use templates and automation tools for effective customer engagement.

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Akamai Edge

Akamai Edge is a content delivery network (CDN) platform that accelerates and secures websites and applications by distributing content across global edge servers, ensuring fast, reliable, and secure online experiences for users worldwide.

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Frequently asked questions about FREITAG

Who is the CEO of FREITAG?

Janine Weiz-buhler is the CEO of FREITAG.

Who are the decision makers in FREITAG?

The decision makers in FREITAG are Daniel Freitag, Janine Weiz-buhler, Bhavini Mistry, etc. Click to Find FREITAG decision makers emails.

What materials does FREITAG use for its products?

FREITAG specializes in creating bags and accessories from recycled materials, primarily using truck tarpaulins (LKW-Planen), seat belts, and bicycle inner tubes. This commitment to recycling not only ensures durability and water resistance but also contributes to a circular economy by repurposing materials that would otherwise go to waste.

How does FREITAG ensure the quality and durability of its products?

FREITAG products are crafted from high-quality, robust materials that are designed to withstand the rigors of daily use. Each bag is handmade in Switzerland, where skilled artisans meticulously inspect and assemble each item. The use of truck tarpaulins, which are built to endure harsh weather conditions, guarantees that FREITAG bags are both functional and long-lasting.

What is the concept of Holacracy that FREITAG follows?

Holacracy is a decentralized management system that FREITAG has adopted to promote self-organization and empower employees. This approach allows team members to take ownership of their roles and responsibilities, fostering a collaborative work environment. By implementing Holacracy, FREITAG aims to enhance creativity and innovation within the company while maintaining a clear structure for decision-making.

Can I customize my FREITAG bag?

Yes, FREITAG offers a customization option for certain products through their 'FREITAG Custom' service. Customers can choose from a variety of colors and designs based on the available truck tarpains, allowing them to create a unique bag that reflects their personal style. This service emphasizes FREITAG's commitment to individuality and sustainability.

What industries does FREITAG support with its products?

FREITAG primarily focuses on the fashion and accessories industry, but its products are also popular among outdoor enthusiasts, urban commuters, and environmentally conscious consumers. The brand's emphasis on sustainability and recycling resonates with individuals and organizations looking to reduce their environmental footprint while enjoying high-quality, functional products.

How does FREITAG contribute to sustainability and the circular economy?

FREITAG is dedicated to sustainability through its use of recycled materials and its commitment to a circular economy. By transforming discarded truck tarpaulins into stylish and functional bags, FREITAG reduces waste and promotes responsible consumption. The company also encourages customers to return their used FREITAG products for recycling, further supporting the lifecycle of materials and minimizing environmental impact.

FREITAG Staff Directory