About Forethought Research

Forethought is a Marketing Advisory, Strategy and Analytics company, focused on partnering clients to provide the market and customer evidence that drives business outcomes across Brand, Communications, Customer Experience and Offer Optimisation.

Forethought is an international award-winning marketing science consultancy partnering with marketers and brands operating in B2B or B2C environments to help them grow market share and improve margin.

To better understand consumer behaviour, Forethought pioneered modelling consumers’ implicit, discrete emotions versus their rational drivers of choice. This work has underpinned our clients have achieving significant outcomes, and this has been recognised with international awards.

Using quantitative methods underpinned by world-leading advanced analytics and qualitative methods, Forethought gives marketers decision-making precision. Our customer insights, evidence, diagnostics and frameworks enables management to confidently impact their organisation’s ability to gain and retain customers via brand, communications, advertising and customer experience programs.


We specialise in:
• Brand
• Advertising
• Communications
• Customer experience


We provide insights, diagnostics and measurement for:
• Strategy
• Execution
• Performance tracking


Forethought offers exclusive access to the Prophecy® Customer Analytics including modelling, diagnostics, and simulators for impactful customer strategy:
• Prophecy Thoughts & Feelings® = modelling rational vs implicit emotions driving choice for brand and advertising strategy and creative execution.
• Prophecy ADvance = advertising testing with cost effective, rapid turnaround.

• Prophecy Experiences = modelling and diagnostics for customer experience.
• Prophecy Protect = modelling and diagnostics on drivers of defection.

• Prophecy Tribes = machine-learning enhanced accuracy in segmentation.

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Website
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Employees
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Industry
Management Consulting
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Location
Level 7, 550 Bourke Street, MELBOURNE, VIC 3000, AU
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Founded
1993
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Keywords
Activation And Tracking -, Activation And Tracking., Advanced Analytics And Insights To Inform Consumer Growth Strategy -, - Brand And Communications Strategy, Customer Experience Strategy

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Frequently Asked Questions about Forethought Research

Who is the CEO of Forethought?

Deon Nicholas is the CEO of Forethought. To contact Deon Nicholas email at [email protected].

Who are the decision makers in Forethought?

The decision makers in Forethought are Andrew Slot, Aaron Verstraete, Christina Tonkes, etc. Click to Find Forethought decision makers emails.

How can I contact Forethought for inquiries about their services?

You can reach Forethought by visiting their website at www.forethought.com.au and using the contact form provided. Alternatively, you can call their office directly or send an email to their designated contact address for prompt assistance regarding their marketing advisory services.

Is there a staff directory available for Forethought?

Forethought does not publicly list a detailed staff directory on their website. However, you can find key team members and their roles in the 'About Us' section, or contact the company directly for specific inquiries regarding staff expertise and availability.

What industries does Forethought support with their marketing solutions?

Forethought provides marketing solutions across various industries, including retail, technology, healthcare, and finance. Their expertise in brand strategy, customer experience, and advanced analytics enables them to tailor solutions that drive growth and enhance customer engagement in these sectors.

What types of analytics services does Forethought offer?

Forethought specializes in advanced analytics services, including consumer insights, market tracking, and performance measurement. Their analytics solutions help clients understand market dynamics and customer behavior, enabling informed decision-making to optimize marketing strategies and enhance business outcomes.

Can I schedule a consultation with a Forethought consultant?

Yes, you can schedule a consultation with a Forethought consultant by contacting them through their website. They offer personalized consultations to discuss your specific marketing needs and how their services can help you achieve your business objectives.

What is the focus of Forethought's customer experience strategy?

Forethought's customer experience strategy focuses on understanding customer journeys and enhancing interactions at every touchpoint. By leveraging data-driven insights, they help clients create meaningful experiences that foster loyalty and drive customer satisfaction, ultimately leading to improved business performance.

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