Electronics Representatives Association (ERA)

ERA's 75+ years of leadership in optimizing the professional outsourced field sales in the global electronics industry has made manufacturers' representatives equal partners in the marketing process. ERA gives reps a voice by listening and responding to members and the forces that impact the success of rep firms and manufacturers who sell through reps. ERA also gives manufacturers a choice so they can select their field sales reps from among the most highly qualified, professional rep firms in the electronics industry.