About Carlson Marketing

We’ve moved! In the fall of 2011, Groupe Aeroplan started to conduct business under the new brand name Aimia and Carlson Marketing is now operating under our new identity Aimia. To learn more, visit our new LinkedIn page < http://www.linkedin.com/company/aimia-inc > or our newly redesigned global corporate website < link: www.aimia.com >.


Carlson Marketing, the world’s leading relationship building company, designs and delivers loyalty programs that drive acquisition, retention and measurable results. These programs are directed at customers, employees and channel partners for some of the world’s best known brands across several vertical markets: Airline, Auto, Travel, Hospitality, Finance/Insurance, Retail, Consumer Packaged Goods, Healthcare and High Tech.

Carlson Marketing’s loyalty offerings are supported by several core capabilities: Strategic Planning & Design; Creative and Interactive services, Mobile Marketing and Social Media, Media planning & buying; Employee Engagement, Event Management, Award services, Technology services and Data Analytics & Insights. Carlson Marketing – owned by Groupe Aeroplan, a global leader in loyalty management – employs more than 2,200 marketing professionals across 17 countries.

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Website
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Employees
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Industry
Marketing & Advertising
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Headquarter
1405 Xenium Lane North, Suite 150, Minneapolis, MN 55441, US
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Founded
1938
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Keywords
Relationship Marketing - Loyalty And Engagement

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Frequently Asked Questions about Carlson Marketing

Who is the CEO of Carlson Marketing?

Edward Barclay is the CEO of Carlson Marketing. To contact Edward Barclay email at [email protected].

Who are the decision makers in Carlson Marketing?

The decision makers in Carlson Marketing are Alex Kim, Brenda Ruben, Greg Rogers, etc. Click to Find Carlson Marketing decision makers emails.

What services does Aimia (formerly Carlson Marketing) offer?

Aimia specializes in relationship marketing, focusing on loyalty and engagement solutions. Our services include customer loyalty programs, data analytics, personalized marketing strategies, and customer experience management. We help businesses build lasting relationships with their customers through tailored engagement strategies that drive retention and increase brand loyalty.

Which industries does Aimia support with its marketing solutions?

Aimia provides marketing solutions across various industries, including retail, travel, hospitality, financial services, and consumer goods. Our expertise in relationship marketing allows us to tailor our services to meet the unique needs of each industry, helping businesses enhance customer loyalty and engagement.

How can Aimia help improve customer loyalty for my business?

Aimia can help improve customer loyalty by designing and implementing customized loyalty programs that resonate with your target audience. We utilize data analytics to understand customer behavior and preferences, enabling us to create personalized experiences that foster engagement and encourage repeat business. Our strategies focus on delivering value to customers, which is key to building long-term loyalty.

What is the role of data analytics in Aimia's marketing strategies?

Data analytics plays a crucial role in Aimia's marketing strategies. We leverage data to gain insights into customer behavior, preferences, and trends, allowing us to create targeted marketing campaigns and loyalty programs. By analyzing customer data, we can identify opportunities for engagement, optimize marketing efforts, and measure the effectiveness of our initiatives, ensuring that our clients achieve their business goals.

Can Aimia assist with digital marketing initiatives?

Yes, Aimia offers comprehensive digital marketing services as part of our relationship marketing solutions. We help businesses enhance their online presence through targeted digital campaigns, social media engagement, email marketing, and content creation. Our goal is to integrate digital strategies with loyalty programs to create a cohesive customer experience that drives engagement and retention.

How does Aimia measure the success of its loyalty programs?

Aimia measures the success of its loyalty programs through various key performance indicators (KPIs), including customer retention rates, engagement levels, program participation, and overall sales growth. We conduct regular assessments and utilize analytics tools to track these metrics, allowing us to refine our strategies and ensure that our loyalty programs deliver tangible results for our clients.

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