buzzmgr

About buzzmgr

People are talking to their online networks about your brand, events, products, people, etc., whether you’re listening or not. These messages from your customers, fans and critics spread quickly and have a large influence on their peers and if your brand doesn’t have a social media presence, you are handcuffing your ability to be a part of this conversation. At BuzzMgr, we believe that a successful social media strategy consists of the following four-step process: Find, Listen, Engage, and Lead. At each step in the process, measurement and data analysis are of utmost importance to track your progress and measure success. Find The process begins by finding out who the influencers are in your target audience. Who are your biggest supporters, who are your biggest critics, and who could you potentially empower to become an ambassador of your brand? Listen Once you found who the influencers are, the next step is to listen to what they’re saying. What is it that they are passionate about? What motivates them? A lot of folks are so ready to get into social media that they skip this step, but your findings here will set the foundation for our next step. Engage You know who your influencers are and what they’re passionate about, so now it’s time to strike up a conversation with them. Let them know that you’re listening and you’re just as passionate about their interests as they are. This step will help build a level of trust between the consumer and your brand. Lead This step shouldn’t be about persuading your audience to do something. It should be about empowering them to take action that acts as an outlet to express what they’re passionate about. This may be purchasing your product or posting a video relevant to your brand, but it all comes down to inspiring your audience to take some sort of action