Barlow Research specializes in voice of the business customer and customer experience research for the business banking and commercial insurance sectors. Areas of focus include but are not limited to middle market, small business, business internet banking and insurance. The company offers both subscription based research under annual licensing agreements and custom/proprietary research studies.
Research Programs and topical research areas include:
- Small Business Banking Program
- Middle Market Banking Program
- Digital Business Banking Program
- Small Business Digital Account Opening Study
- Small Business Merchant Services Study
- Business Banking Relationship Management in a Digital World
- COVID Sentiment Tracker and COVID Impact Research Series
- Commercial Insurance Research
- Brand Awareness Studies
- Customer Relationship Audits
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11-50 employees
View all Barlow Research Associates, Inc. employees
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Market Research
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917 Lilac Drive North, Minneapolis, MN 55422, US
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1980
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Qualitative Market Research, Customer Journey Mapping, Online Panels, Quantitative Market Research, Customer Experience Research, Data Analytics And Reporting, Brand Awareness Studies, Customer Relationship Audits
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The decision makers in Barlow Research Associates, Inc. are Donna Arce, Joel Mueller, Kathy Barlow, etc. Click to Find Barlow Research Associates, Inc. decision makers emails.
Barlow Research Associates, Inc. specializes in a variety of research services tailored for the business banking and commercial insurance sectors. Their offerings include qualitative and quantitative market research, customer experience research, customer journey mapping, and brand awareness studies. These services are designed to provide insights into customer needs and preferences, helping businesses enhance their strategies and improve customer satisfaction.
Barlow Research employs a multi-faceted approach to customer experience research, utilizing both qualitative and quantitative methods. They conduct in-depth interviews, focus groups, and online surveys to gather insights directly from customers. Additionally, they analyze customer journey touchpoints to identify pain points and opportunities for improvement. This comprehensive analysis helps businesses understand their customers better and optimize their service offerings.
Barlow Research primarily serves the business banking and commercial insurance sectors. They focus on understanding the unique challenges and needs of these industries, providing tailored research solutions that help organizations enhance their customer relationships and improve overall business performance.
Yes, Barlow Research offers data analytics and reporting services as part of their research solutions. They utilize advanced analytical techniques to interpret research data, providing clients with actionable insights and comprehensive reports. This helps businesses make informed decisions based on empirical evidence, ultimately driving strategic initiatives and improving customer engagement.
Customer journey mapping is a process that visualizes the steps a customer takes when interacting with a business, from initial awareness to post-purchase evaluation. Barlow Research uses this technique to identify key touchpoints, pain points, and opportunities for enhancement. By understanding the customer journey, businesses can improve customer experiences, increase satisfaction, and foster loyalty, leading to better retention and growth.
To get started with Barlow Research, you can visit their website and fill out the contact form or reach out directly via phone or email. A representative will connect with you to discuss your specific research needs and objectives. They will work with you to develop a customized research plan that aligns with your business goals and helps you gain valuable insights into your customers.
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