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AO

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Mobiles? Absolutely. Everything except doorbells (just kidding, we’ve got those too). We’re the UK’s most trusted electricals retailer, and making customers happy is at the heart of everything we do. It’s such a big deal at AO that even our logo is smiling! And it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things. AOers are the kind of people you want on your team. Whether they work in our Recycling plant in Telford or in one of our 19 depots across the UK - they’re 100% themselves. There’s no need to jump through hoops, because we want to see go-getters thrive – and the business, of course. That’s why it’s instinctive to care about the work, because every AOer has a huge part to play. We work at AO speed, but we’re not busy fools. Our time’s too valuable for that. Becoming the destination for electricals isn’t a solo gig, so we’re serious about getting together. We think we’re better that way - like Ant & Dec or fish, chips & mushy peas. Whether we’re in the same meeting room or different locations, we work as one AO.

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Retail 2,442 Employees Found Founded 2000 10 Similar Companies
2,442 Employees Found
89% Email Coverage
$1.1B Est Revenue
-4% YoY Headcount Growth
3 Office HQ
10 Similar Companies
Oct '26 Last Verified

AO Technology Stack

Mimecast

Mimecast is a cloud-based cybersecurity and email management platform that offers secure email continuity, archiving, and threat protection to safeguard organizations from cyber threats and ensure reliable email communication.

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Yoast SEO Premium

Yoast SEO Premium is a powerful WordPress plugin that enhances your website's search engine rankings with advanced SEO tools, keyword optimization, internal linking suggestions, and content insights to boost visibility and traffic.

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Amazon Elastic Load Balancing

Amazon Elastic Load Balancing (ELB) automatically distributes incoming application traffic across multiple targets, such as EC2 instances, to ensure high availability, fault tolerance, and seamless scalability for your applications.

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Visual Website Optimizer

Visual Website Optimizer (VWO) is an all-in-one platform for A/B testing, heatmaps, and conversion optimization, enabling businesses to improve website performance and user experience through easy-to-use visual tools.

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CrazyEgg

Crazy Egg is a website optimization tool that provides heatmaps, scrollmaps, and user session recordings to help businesses understand visitor behavior and improve website performance.

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WordPress

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React

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Next.js

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Zendesk

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Oracle

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Docker

AI identified

Kubernetes

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Figma

AI identified

Workday

AI identified

Snowflake

AI identified

JIRA

AI identified

GitHub

AI identified

Decision Makers by Function

Aneesa Quan-soon

Head

Head of Contact Centre Operations • Champion • 3 years

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Laura Hobson

Head

Head of Delivery • Champion • 1 year

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Daniel Mckenny

Partner

Health and Safety Business Partner • Influencer • 1 year

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Sophie Morville

Head

Head of Commercial Partnerships • Champion • 2 years

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Marie James

Partner

Commercial Business Partner • Influencer • 2 years

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Peter Gregory

Head

Director of Commercial • Champion • 7 months

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Luke Brabin

Head

Head of Software Engineering • Champion • 2 years

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Akgun Hilmioglu

CXO

Site manager • Economic Buyer • 18 years

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Nurly Shambayeva

Director

Quality director • Influencer • 11 years

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Paul Stacey

Director

Creative Studio Director • Influencer • 5 years

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Lee Ackland

Director

Creative Director • Influencer • 3 years

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Simon Vaughan

Head

Head of Creative • Champion • 9 years

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Shaun Mccabe

CXO

Non Executive Director • Economic Buyer • 8 years

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Caroline Moran

Director

Commercial Finance Director • Influencer • 4 years

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Jonathan Mccann

Head

Head Of Finance • Champion • 5 years

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Frequently asked questions about AO

Who is the CEO of AO?

John Roberts is the CEO of AO.

Who are the decision makers in AO?

The decision makers in AO are Peter Pritchard, David Ashwell, Robert Sant, etc. Click to Find AO decision makers emails.