Weatherscope
Sometimes in digital we forget that advertising is about customers not keywords. When you think about your customers and what affects them, the weather should be at the top of the list. There is a reason why it has always been a feature on the news, it influences everything we do from the clothes we wear, to our activities and even our moods. This is true even for advertisers who may not seem weather linked as this is about their customers. Weatherscope was built to solve the complexities and inaccuracies of traditional 'bid by weather' by providing comprehensive analysis that evolves with your advertising, yet is still able to be implemented quickly to start improving your campaigns straight away. Visit the website at weatherscope.co.uk for more information.