About Watauga Group
At Watauga Group, we leverage two decades of specialized media expertise and our love for the outdoors and entertainment to help Outdoor Recreation & Attraction brands maximize their sales and advertising ROI.
Our combination of marketplace intelligence, omnichannel capabilities, and deep insights into the media behaviors of outdoor participants and attraction visitors empowers us to deliver full-funnel media solutions that surgically target and reach a brand’s most valuable audiences at every stage of the buying journey.
Watauga’s brand and performance advertising experts navigate today’s complex media landscape to create unified media strategies encompassing the most effective mix of digital and traditional media channels, platforms, and technologies. Our full-funnel media solutions include Broadcast TV & Radio, OTT & Streaming Audio, Out-of-Home, Programmatic Media, Digital Display, Paid Search, Paid Social, Sponsorships, and more.
Watauga’s senior media specialists capitalize on long-standing relationships with national and local stations, publishers, and other media owners to negotiate highly competitive rates and value-add opportunities. A Google Ads Certified Partner, Watauga delivers best-in-class digital media solutions and campaign optimizations with certifications in Facebook Blueprint, Amazon Ads, The Trade Desk, DV360, Search Ads 360, Campaign Manager 360, and Google Analytics.
Certified by the WBENC, Watauga is one of the largest women-owned media agencies in North America with offices in Orlando, Atlanta, and Birmingham. Our client experience includes Smith & Wesson, Dollywood, Campers Inn RV, American Outdoor Brands, The Columbus Zoo & Aquarium, Atlanta Botanical Garden, Visit Panama City Beach, Florida Fish & Wildlife Conservation, and Visit Lake Tahoe. Watauga has also worked with major consumer brand advertisers including GM, The Home Depot, AT&T, Comcast, and Capital One.
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11-50 employees
View all Watauga Group employees
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Marketing & Advertising
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407.982.2696
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1501 W Colonial Dr, Orlando, Florida 32804, US
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2004
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Marketing, Data Analytics, Media Research, Digital Media, Print Media, Broadcast Media, Paid Search, Media Buying And Planning, Paid Social, Outdoor Products, Programmatic Media Buying, Outdoor Media, Recreation Products, Ott & Ctv
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Frequently Asked Questions about Watauga Group
Leslie Osborne is the CEO of Watauga Group. To contact Leslie Osborne email at [email protected], [email protected] or [email protected]. Or you may call 407-982-2696 or 4235889948
The decision makers in Watauga Group are Abhi Saini, Austin Buck, Cybear Interactive, etc. Click to Find Watauga Group decision makers emails.
Watauga Group provides a comprehensive range of marketing services tailored specifically for outdoor recreation brands. Our offerings include digital media strategies, print and broadcast media planning, paid search campaigns, and social media marketing. We focus on creating targeted marketing solutions that resonate with outdoor enthusiasts, ensuring that your brand reaches the right audience effectively.
Data analytics is at the core of our marketing solutions. We leverage advanced analytics to understand consumer behavior, track campaign performance, and optimize marketing strategies. By analyzing data from various sources, we can identify trends, measure ROI, and make informed decisions that enhance the effectiveness of our clients' marketing efforts in the outdoor recreation sector.
Watauga Group specializes in the outdoor recreation and attraction industries. We work with brands that produce outdoor products, recreation services, and attractions, helping them to enhance their visibility and sales through targeted marketing strategies. Our expertise in these industries allows us to create tailored solutions that meet the unique challenges and opportunities faced by our clients.
Yes, Watauga Group offers programmatic media buying services. We utilize cutting-edge technology to automate the buying and selling of ad space, allowing for more efficient and targeted advertising. Our programmatic approach ensures that your ads reach the right audience at the right time, maximizing your marketing budget and improving campaign performance.
Media research is crucial to our services as it provides insights into audience preferences, media consumption habits, and competitive landscape. By conducting thorough media research, we can develop informed marketing strategies that align with the interests of outdoor enthusiasts. This research helps us to identify the most effective channels for reaching your target audience, ensuring that your marketing efforts are both efficient and impactful.
Watauga Group supports outdoor product brands by offering tailored marketing solutions that enhance brand visibility and drive sales. Our services include strategic media planning, targeted advertising campaigns, and data-driven insights that help brands connect with their audience. We understand the unique challenges of the outdoor products sector and work closely with our clients to develop strategies that resonate with consumers who are passionate about outdoor activities.
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