Ui CULTURE / Urban Icon

Urban Icon offers a comprehensive range of services including content production, branding, marketing, influencer marketing, and lifestyle branding. We specialize in crafting innovative solutions tailored to the unique needs of brands looking to connect with the NEW URBAN™ marketplace.

Urban Icon employs a data-driven approach to millennial research, utilizing both qualitative and quantitative methods to understand the values, preferences, and behaviors of this demographic. Our insights help brands effectively target and engage millennials through tailored marketing strategies that resonate with their lifestyle and cultural influences.

Yes, Urban Icon has extensive experience in influencer marketing. We help brands identify and collaborate with influencers who align with their values and target audience. Our team manages the entire process, from strategy development to campaign execution and performance monitoring, ensuring that brands achieve their marketing goals.

Urban Icon supports a diverse range of industries, including fashion, technology, lifestyle, entertainment, and consumer goods. Our expertise in monitoring culture and understanding market trends allows us to provide tailored solutions that meet the specific needs of each industry.

Urban Icon utilizes a combination of social listening tools, market research, and cultural analysis to monitor and interpret emerging trends. By staying attuned to the zeitgeist, we help brands adapt their strategies and messaging to remain relevant and engaging in a rapidly changing marketplace.

The NEW URBAN™ marketplace refers to the evolving landscape of urban culture, lifestyle, and consumer behavior. It encompasses the values, preferences, and trends that define contemporary urban living. Urban Icon specializes in helping brands navigate this dynamic environment, ensuring they connect authentically with their audience.