TruthCo.

TruthCo. is an innovator and pioneer of in-depth, actionable cultural insights and brand strategy for forward-looking entertainment and media companies looking to future-proof their products and brands. Complimenting traditional research and marketing teams, TruthCo. provides the missing cultural context and clarity that provides your brand with the cultural fluency and language you need to create passionate and sustainable connections with your customers. Instead of looking at the who, what and the when, TruthCo. explores the why. Why do people engage with content? Why does some content resonate more than others? Why will one show become a hit while another show falls flat? We’ve been at the center of some of the most high-profile brand transformations in the entertainment and media industry, in addition to being a provocative thought leader with a demonstrated and deep understanding of the most culturally influential consumer segments within the business, including Millennials and Hispanics.