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True Alliance

True Alliance is one of the largest privately owned retailers, distributors and licensees of premium accessories, fashion, sports and outdoor brands in the Australian and New Zealand markets. True Alliance are the custodians of world-class brands such as Speedo, The North Face, Lacoste, LEE, Wrangler, Riders, UGG, Ben Sherman, Nautica, J.Crew, Madewell, Teva, Rockport & Kipling and more! Headquartered in Sydney Australia, True Alliance has offices and showrooms in all other major cities in the region - including Melbourne and Auckland.

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Retail Apparel and Fashion 230 Employees Found Founded 1982 12481 Similar Companies
230 Employees Found
96% Email Coverage
$500.0M Est Revenue
1 Office HQ
12481 Similar Companies
Aug '26 Last Verified

True Alliance Technology Stack

Marketo Mail

Marketo Mail is an email marketing platform that enables businesses to create, automate, and personalize email campaigns to engage audiences, nurture leads, and drive conversions with targeted messaging and analytics.

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Adobe Creative Cloud WebFonts

Adobe Creative Cloud Webfonts offers a vast library of high-quality, web-optimized fonts seamlessly integrated with Adobe Creative Cloud, enabling designers to easily enhance their websites with professional typography.

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Hotjar

Hotjar is an analytics and feedback tool that provides website heatmaps, visitor recordings, and surveys to help businesses understand user behavior and improve website experience.

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Adobe Muse

Adobe Muse is a web design tool that allows users to create responsive, professional websites without coding. It offers drag-and-drop features, customizable templates, and seamless integration with Adobe Creative Cloud for a streamlined design experience.

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Mimecast

Mimecast is a cloud-based cybersecurity and email management platform that offers secure email continuity, archiving, and threat protection to safeguard organizations from cyber threats and ensure reliable email communication.

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Salesforce SPF

Salesforce SPF (Sender Policy Framework) is a security protocol that helps prevent email spoofing by specifying which mail servers are authorized to send emails on behalf of your Salesforce domain, enhancing email deliverability and trust.

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True Alliance Competitors

Witchery Fashions Pty Ltd
Witchery Fashions Pty Ltd

Retail • 139 employees

Shona Joy
Shona Joy

Retail Apparel and Fashion • 44 employees • Sydney, Australia

Australian Fashion Labels (part Of IFG)
Australian Fashion Labels (part Of IFG)

Retail Apparel and Fashion • 35 employees • London, United Kingdom

Aje.
Aje.

Retail Apparel and Fashion • 344 employees • Surry Hills, Australia

Gazal
Gazal

Retail Apparel and Fashion • 407 employees • Banksmeadow, Australia

The PAS Group Pty Ltd
The PAS Group Pty Ltd

Retail Apparel and Fashion • 82 employees • Richmond, Australia

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Frequently asked questions about True Alliance

Who is the CEO of True Alliance?

David Smith is the CEO of True Alliance.

Who are the decision makers in True Alliance?

The decision makers in True Alliance are David Smith, Jean-pierre Lafont, Roni Perlov, etc. Click to Find True Alliance decision makers emails.

What types of brands does True Alliance represent?

True Alliance represents a diverse portfolio of premium brands across various categories, including fashion, sports, and outdoor accessories. The company is known for its partnerships with internationally recognized labels, ensuring that customers have access to high-quality products that meet the latest trends and standards in the industry.

How does True Alliance support retail partners?

True Alliance provides comprehensive support to its retail partners through a range of services, including marketing assistance, product training, and inventory management solutions. The company works closely with retailers to develop tailored strategies that enhance brand visibility and drive sales, ensuring mutual success in the competitive market.

What industries does True Alliance operate in?

True Alliance operates primarily in the consumer goods sector, focusing on fashion retail and wholesale. The company serves a wide array of industries, including sports apparel, outdoor gear, and lifestyle accessories, catering to both the retail and wholesale markets in Australia and New Zealand.

Can I purchase products directly from True Alliance?

True Alliance primarily operates as a distributor and licensee, meaning that it supplies products to retail partners rather than selling directly to consumers. To purchase products, customers should visit authorized retailers or check the brand websites associated with True Alliance for store locations and online shopping options.

What is the process for becoming a retail partner with True Alliance?

To become a retail partner with True Alliance, interested businesses should reach out through the contact information provided on the True Alliance website. The company typically evaluates potential partners based on their market presence, alignment with brand values, and ability to effectively promote the brands represented by True Alliance.

Does True Alliance offer any sustainability initiatives?

Yes, True Alliance is committed to sustainability and ethical practices within the fashion and retail industry. The company actively seeks partnerships with brands that prioritize environmentally friendly materials and production processes. True Alliance also engages in initiatives aimed at reducing waste and promoting responsible consumption among its retail partners and consumers.