TopItUp

TopItUp is a proprietary platform developed to accelerate the sale of pre-paid airtime to mobile subscribers via online, SMS, USSD, and mobile channels. TopItUp is a PCI-compliant online airtime distribution platform for pre-paid subscribers that provides a simplified user experience optimized for maximizing user acquisition and retention metrics. It provides new and innovative ways for subscribers to pay for and receive top-up using both online and offline methods allowing carriers to monetize their subscribers at the most critical time – when credit has run low or depleted. The platform is fully automated and available 24/7/365, allowing subscribers to top-up at any time of day and no matter where they are using a choice of web, mobile app, short code, or USSD code. Subscribers will no longer have to deal with the problem of outlets/agents not being available outside of business hours. The platform takes advantage of the exponentially increasing penetration rate of international debit and credit cards being issued in the Caribbean solving the many problems associated with traditional forms of payment.