Synthesis

Synthesis is a data-fuelled brand consultancy We do Human Centred Data Science. The rigorous exploration of data underpinned by a strategic understanding of people, category and context We use human understanding to ask better questions of the numbers. Our proprietary frameworks and algorithms are designed and tested by category experts to ensure we deliver fresh, smart and actionable output Our team has experience across sectors, from beauty, to travel, FMCG and new media. We work globally and our tools work with all major languages, but we have special focus on Asia We work on: - Brand Equity & Positioning - M&A and Portfolio Strategy - Market & Target Understanding - Advocacy & Influencer Strategy - Early Trend Identification - Service Experience Evolution - Communications Strategy