Serrula Research Ltd

Serrula Research specialises in customer analysis, competitor benchmarking, market sizing and new product and/or new market assessments. We are experts in early-stage exploratory work, where classic 'market research' breaks down because there is no market yet. Serrula Research has managed prototype and concept research in telecoms, medical devices, financial services and construction products. We have run several successful usability testing programmes for technology and telecoms companies, using test programmes designed to be light, repeatable, and realistic. With the appropriate analytic tools - usually a combination of factor analysis and cluster analysis - we also build robust segmentation models for a wide variety of markets. In addition, Serrula Research provides cost-effective survey evidence for trademark applications and passing-off actions, and other litigation support.