About SB Insight

We are an insight agency on a mission to create sustainable brands. We provide knowledge and understanding of how sustainability affects branding, communications and business development. Our insights come in different forms and are used for strategic decision-making.

We are also the founder of Sustainable Brand Index™, Europe’s largest brand study on sustainability. An independent study consisting of more than 1 500 brands and 70 000 stakeholder-interviews across Europe. Sustainable Brand Index™ measures the perception of brands on sustainability across industries and countries. Next to a yearly ranking and official report, Sustainable Brand Index™ provides strategy reports with brand-specific sustainability insights and strategic recommendations.

www.sb-insight.com
www.sb-index.com

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Market Research
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Headquarter
Birger Jarlsgatan 57c, Norrsken House, Stockholm, Stockholm County 113 56, SE
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Founded
2012
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Keywords
Insight, Csr, Education & Training, Sustainability, Consumer Research, Research, Communication, Branding, Analysis, Leadership, Marketing, Market Research, Reports, Academy, Circular Economy, Consumer Behaviour, Sustainability Communications, Seminars & Conferences, Customised Research, Brand Studies, Corporate Memberships & Networks, Sustainable Brands, Trend Mapping, Sustainable Branding, Context Analysis, Strategic Sustainability Communication

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Frequently Asked Questions about SB Insight

Who are the decision makers in SB Insight?

The decision makers in SB Insight are Erik Ask, Erik Elvingsson Heden, etc. Click to Find SB Insight decision makers emails.

What types of services does SB Insight offer to support sustainable branding?

SB Insight specializes in a variety of services aimed at enhancing sustainable branding. These include consumer research, strategic sustainability communication, and customized research tailored to your organization's needs. We also provide education and training through seminars and conferences to help businesses understand the impact of sustainability on branding and communications. Our insights help brands navigate the complexities of sustainability, ensuring they can effectively communicate their values and engage with consumers.

How does SB Insight approach consumer research in relation to sustainability?

At SB Insight, we conduct comprehensive consumer research to understand how sustainability influences consumer behavior and preferences. Our approach involves qualitative and quantitative methods, including surveys, focus groups, and trend mapping. We analyze consumer attitudes towards sustainable practices and products, providing brands with actionable insights that can inform their marketing strategies and enhance their sustainability initiatives.

What industries does SB Insight serve with its sustainability-focused solutions?

SB Insight serves a diverse range of industries, including retail, manufacturing, food and beverage, and technology. Our expertise in sustainable branding and communications allows us to tailor our insights and solutions to meet the unique challenges and opportunities faced by each sector. Whether you are looking to improve your corporate social responsibility (CSR) initiatives or develop a sustainable marketing strategy, we can provide the necessary support and guidance.

Can SB Insight assist with corporate memberships and networks focused on sustainability?

Yes, SB Insight offers corporate memberships and access to networks that focus on sustainability. These memberships provide organizations with exclusive insights, resources, and opportunities to connect with other like-minded businesses. By joining our networks, companies can stay informed about the latest trends in sustainable branding, share best practices, and collaborate on initiatives that promote sustainability within their industries.

What is the significance of trend mapping in SB Insight's services?

Trend mapping is a critical component of SB Insight's services, as it helps businesses identify and analyze emerging trends in sustainability and consumer behavior. By understanding these trends, brands can anticipate market shifts, adapt their strategies accordingly, and position themselves as leaders in sustainable practices. Our trend mapping services provide valuable foresight that enables organizations to make informed decisions and stay ahead of the competition.

How can organizations benefit from SB Insight's training and educational programs?

Organizations can greatly benefit from SB Insight's training and educational programs by enhancing their understanding of sustainability and its impact on branding and communications. Our programs are designed to equip teams with the knowledge and skills necessary to implement effective sustainability strategies. Participants will gain insights into consumer behavior, CSR best practices, and strategic communication techniques, empowering them to drive sustainable change within their organizations.

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