Reputation Guardian

Reputation marketing is a combination of reputation management and brand marketing. Here is where you take the five-star reviews and testimonials gained through your reputation management efforts and promote that positive content through various digital marketing channels. Reputation marketing focuses on three main activities: 1. Monitoring what customers are saying 2. Acquiring more and better reviews 3. Amplifying the reviews and mentions to generate sales When done right, reputation management builds a stellar online reputation, and reputation marketing leverages that reputation to promote a business. Increasingly, brands and business owners recognise the fact that our reputations can bring opportunities to our doors or divert them to our competitors. In today’s environment, it’s no longer sufficient to think about reputation management as we think about crisis management. We need to think about our reputations as a constant, competitive advantage; a driver of growth and prosperity; and a strategic asset. We need to think about reputation marketing. There are 4 types of Reputation – Bad, No Reputation, Good and then there is the 5 Star Reputation – I am sure you know which one will get the most sales!