Pulse Labs

Technology is evolving faster than ever. And peoples’ expectations of how technology should make their lives better continues to increase. At the intersection of those two is the Human Machine Interface (HMI). The challenge is that with technology and expectations each changing so rapidly, the HMI frontier keeps evolving. There’s why Human Factors research is so important—whether through touch, voice or gesture. But the rapid changes also have created “research compression,” meaning less time to make even more complex decisions on how to optimize the human/machine experience. That’s where Pulse Labs comes in: faster, higher fidelity and more actionable insights available on demand and based on the naturalistic assessment of HMI. We’ve solved this puzzle starting with a proprietary blend of data gathered via camera, voice, and user-generated feedback and content. Those data are then AI-processed and categorized into simple and actionable views into the HMI world. Those are available on demand in our unique Power PortalTM, which allows decision-makers easy access to insights that speed decisions-making. The Pulse Labs Heartbeat Team[TM] ensures your projects go smoothly. All these insights collectively become a single source of truth across an organization for multiple teams for a variety of revenue drivers: • Benchmarking • Marketing • Mobile App Optimization • Product Development and Enhancement • Safety & Distraction • Sales Assistance Materials • Service Staff Guidance • Social Media Empowerment • Workflow Optimization Given the turbulent evolution of technology in new vehicles, it’s not surprising that our In-Car Camera (ICC[TM]) solution has become the de facto standard in that industry. Our investors include Google, Amazon, Madrona Ventures, Techstars, and Bezos Expeditions. Our clients and partners include leading tech platforms, brands, automakers, ecommerce companies, universities and the government. Reach out today to learn more. [email protected]