Profitable Channels

Profitable Channels helps the CEOs, Boards and CMOs of leading brands generate measurable sales results, new profit growth and unlock new enterprise value by leveraging advanced marketing practices and digital technology. Unlike other consultants, agencies, and solution providers, we focus on communicating, quantifying and maximizing the contribution of marketing strategies, investments and actions on enterprise value. Together with our partners we helped over 100 leading brands - including: Armstrong, American Express, CBS, DuPont, IBM, Janus Funds, Morgan Stanley, Ricoh, SunTrust Bank, Staples, UPS, and US Bank - to execute leading edge digital transformation, brand publishing, and advanced sales and marketing programs that measurably grow sales at lower cost, differentiate the customer experience, and generate enterprise value. -- We partner with the Forbes Marketing Accountability Initiative and manage a council of leading marketing executives as part of the Forbes CMO practice to help CEOs, Boards and CMOs create new growth and enterprise value by leveraging advanced marketing practices and digital technology. -- We lead a council of leading marketing executives as part of the Forbes CMO practice to identify, study and develop solutions to the top challenges facing CMOs Our team includes consultants with C-level executive experience as CMOs and subject matter expertise in the key disciplines that will define marketing leaders and drive enterprise value in a digitally driven economy where intangible assets drive shareholder value and growth, including: -- Marketing accountability and performance measurement processes, systems and solutions -- Digital transformation strategy -- Brand valuation and economics -- Connected sales and marketing programs -- Best practices for optimizing complex earned, owned and paid media investments portfolio