PREMIUM GROUP

The PREMIUM GROUP organises the international fashion trade shows PREMIUM, SHOW&ORDER, SEEK, BRIGHT, the regional sales platform PREMIUM ORDER MUNICH and #FASHIONTECH, the conference on the future of fashion. With these successful events, the group has positioned itself as a flagship event organiser at the forefront of innovation within the European trade show landscape. Representing a total of 1,800 brands spread over an area of 51,000 square metres, the group runs the most influential, most widely recognised international contemporary fashion events providing the industry with precisely what the current market climate is calling for. The group’s strength is based on parameters like fashion expertise, flexibility, the speed with which it adapts to change and its ability to keep a constant, watchful eye on the perfect balance of supply and demand in order to create relevant concepts for the market as a result. Since 2003, PREMIUM has been at the forefront of the global trade show scene and the most influentual international business platform for advanced contemporary fashion in the segments of menswear, womenswear, shoes and accessories. SHOW&ORDER is the only trade show platform in Europe to take place so early in the season concentrating solely on women's collections - which in the trade show constellation gives it a unique selling point. The portfolio of SEEK Contemporary Fashion Trade Show consist mainly of menswear brands, but is supplemented by selected womenswear collections, as well as lifestyle products and tech gadgets. The fashion trade event BRIGHT conveys a snapshot of modern lifestyle within an atmosphere relevant to its target group. It presents a menswear focused portfolio that comprises brands from streetwear, board sports, urban hip hop and accesories.