PASHMA

PASHMA is a multi-national luxury brand born out of passion towards building a global fashion label that is designed, curated and manufactured in India. Made in India was synonymous with being ethnic and to disrupt this paradigm fashion entrepreneur Shilu Kumar embarked on an arduous and ambitious journey. Embodying the finest craftsmanship, Pashma launched a line of scarves and shawls in 1999 and was showcased at the Milano Vende Moda- a prestigious trade show. It evoked an instant 'bellissima' among fashionistas for its refreshing take on luxury fashion that celebrated individualism. The brand represents the spirit, aspirations, passion and dynamism of new India. Our future is not wavered by traditions and conventions as we chart our own course on the path of modernity, amidst the rich backdrop of our heritage. How We Create • Pashma’s products are crafted in its one-of-a-kind manufacturing facilities that blend primitive textile traditions with state-of-the-art modern day technology • In-house facilities in Worsted, spinning, weaving, knitting, dyeing, printing and fabrication makes it the only boutique mill to have this level of integration • A design team where artisans interact freely with professionally trained designers to create a distinct hand-writing What We Create • An expansive and opulent selection of scarves and wraps crafted from the finest qualities of cashmere and silk • A unique collection trans-seasonal knitwear made from the finest qualities of cashmere and silk Seri lavished with the most eye-catching motifs Over 15 years, Pashma has developed a global fan following and has bloomed into a lifestyle brand with ready-to-wear collections for women and men. It is sold through its growing network of standalone stores and leading specialty and department stores in 40 countries. From the opulence of the Maharajas of India to the iconoclasm of contemporary street art, Pashma celebrates the beautiful contradiction that is modern India.