Nidecker Group

The Nidecker Group, headquartered in Rolle, Switzerland, is a pioneering force in the action sports industry, renowned for its innovative and inspirational brands, including Nidecker Snowboards, Yes., Jones, Now, and Flow. Established in 1887 in the Swiss Alps, this family-owned company has a rich heritage that spans over five generations, evolving from master craftsmen producing wooden wheels and tables to becoming the oldest action sports company in the world. Nidecker's journey into action sports began with the manufacturing of alpine skis in 1912, followed by water skis, monoskis, and ultimately snowboards in 1984. This legacy of innovation has positioned Nidecker Group at the forefront of the snowboarding, skiing, and broader action sports markets, where it continues to inspire and enable athletes to push the boundaries of their sports. In addition to its flagship brands, Nidecker Group partners with Low Pressure Studio, which manages and distributes cutting-edge snowboard companies like Bataleon Snowboards, Rome SDS, and Lobster Snowboards. This collaboration enhances the group’s portfolio, ensuring a diverse range of high-quality products that cater to the evolving needs of action sports enthusiasts. Moreover, in 2021, Nidecker Group launched Equip Club, a startup dedicated to revolutionizing access to premium sports equipment. With a mission to connect sports and communities, Equip Club offers fully autonomous rental stations for various activities, including Stand Up Paddle and multisport equipment. This innovative approach simplifies the rental process into three easy steps: reserve, grab, and go, making it easier than ever for individuals to engage in their favorite sports anytime, anywhere. Through its commitment to quality, innovation, and community, Nidecker Group continues to shape the future of action sports.