New Zealand Story Group

The NZ Story Group is a country reputation programme set up to enhance New Zealand’s reputation beyond natural beauty. Become an advocate for NZ Story - join the movement and become a #NZStoryteller In a competitive global economy, reputation matters. And it’s important for a country like ours, with an economy that relies on the strengths of its exports, to continue to grow and diversify. The more we can do to ensure that we’re all telling a broad, compelling and aspirational story about NZ, that is grounded in our values and resonates with the world, the greater chance we have of attracting people to all that we offer - whether it be to buy New Zealand products and services offshore, visit, study here, live here, or do business with people here. Our story is grounded in our values – Kaitiaki (guardianship), Integrity, & Ingenuity – it’s who we are, what we stand for and what we offer the world. Put simply - New Zealand is a progressive nation of creative idea-makers delivering new solutions, whilst always caring for people and place. We’re here to arm internationalising businesses and NZ government agencies with the tools, skills and knowledge to communicate consistent and compelling NZ stories offshore to shift perceptions and grow opportunities for NZ. Our services include: • Market insights / image perception testing – to help you tailor your story for different markets • Toolkit; free images, videos, master video, infographics, presentations etc. – to help you to bring your story to life at events, in your promotions and more • Case studies – to demonstrate how other NZ businesses are telling their NZ stories • FernMark – to connect your products with New Zealand in the eyes of your consumers and buyers