NSC Partners
Started out as KN & Company, NSC Partners was conceptualized in 2007 over drinks by ex-Diamond Technology Partners consultants and other talented technologists, lawyers and physicians, Its mission - develop go-to-market mobile commerce strategies and corresponding smart phone applications for clients in consumer goods, medical services, sports advisory, B2C commerce and education sectors. With support infrastructure that included development facilities in Bangalore India and management / sales capacities in various NA cities and Hawaiian Islands, NSC shot through the roof as one of the earlier success stories for the iTunes app store. Unfortunately (or fortunately according to some of its initial 7 equity partners) 2014 was the final year of the operations as it was forced into asset sales. NSC was fun while it lasted and it left enough lessons on partnership management that could spawn an HBR case study.