MeasureCast

About MeasureCast

MeasureCast, Inc. is the first company to provide Internet broadcasters, advertisers, and media buyers with true third-party audience size and demographic information with the MeasureCast Streaming Audience Measurement Service?. MeasureCast employs patent-pending Active Event Monitoring?, a unique server-side technology, to record the exact number of streams requested from Internet broadcasters' streaming servers. Accurate, secure reports are available to customers within 24 hours of a webcast through a password protected web site. MeasureCast supports Microsoft Windows Media Technologies, RealNetworks RealSystem servers and other proprietary streaming technologies. The company issues a weekly MeasureCast Top 25? list of Internet radio broadcasters, and the weekly MeasureCast Internet Radio Index?, which tracks the growth of on-line radio listening.