MRL

Mobile Research Labs LTD. (MRL) provides an innovative technology that measures the media consumption of participants throughout the day. MRL uses a non-intrusive approach for understanding and analyzing consumers media exposure from practically any source, at any place, throughout the day. Providing a SaaS (software as a service) solution, spanning across consumer own mobile devices and cloud based computing resources, very little preparation is required before deployment. Our technology is designed to support large-scale deployments, enabling intense measurement scenarios in an effective and near real-time manner. Services are carried out in a highly resilient and secured manner, while eliminating the need for laborious setup and significant internal resources.