InfoSum

Cognitive Logic helps enterprises pool big data whilst protecting the privacy of individuals. Organisations worldwide are struggling with the numerous challenges associated with securely storing and effectively analysing customer information whilst maintain the privacy of individuals. Without the ability to process and connect silos of data, organisations are failing to gain real business value from the wealth of information. In September 2016, Cognitive Logic’s founder and CEO, Nick Halstead, announced DataJoin, Cognitive Logic’s first product. DataJoin enables multiple companies to combine completely different data sets to identify key trends and insights without the actual raw data being shared. Through patented technology, the DataJoin cloud service joins and returns aggregated statistical information, without exposing any personally identifiable information (PII) to privacy or security risks. For example, a financial services provider has spending behaviour data and a retailer has information on purchasing patterns. By combining the two sets of data in an anonymous and aggregated manner, both companies can gain insight into the demographics of high spending groups, what products are proving most popular, when purchases are most likely to be made and more. In December 2016, Cognitive Logic launched DataBake after discovering that there is no easy way to generate large realistic dummy data sets. DataBake is the only service which generates real-world data sets based on user defined criteria and insights. Users can build relationships between multiple variables, interactively preview distributions and sample data, and export dummy data into spreadsheets or databases.