For-Tomorrow

Concept: Steadfast in the core intention of proffering unorthodox experiences in the discretionary market, the objective of redefining the conventional through enhanced concepts is crystallised in the For Tomorrow mindset. The ideal interactive environment made up of a continually evolving website focusses on tactile experiences for the consumer. The outcome is an immersive online world that engages multiple senses. Direction: Work continues with designers worldwide who approach their passion as artists, whose works possess subtext and wield structure out of textile mediums, gathering garments that are stimulating in an aesthetic, visceral and intellectual in capacity. It is within this framework that we find equanimity through our work. History: Established in 2007 our first ecommerce platform was developed in house to provide a new and completely customised experience. As status within the industry grew we pioneered technological modernism. Two years later we opened our digital agency and we spread the seed of our creative talents. Resources then focussed on global expansion, starting with Paris Fashion Week in 2010 and subsequently, Japan, London and New York. Execution: A digital agency at heart, the core of our business is an evolving online platform, behind this are 15,000 frequenting visitors daily. The secondary engagement mechanism is our fashion media directory in which up to the minute directional insights are regularly featured from designers whom we work with as well as high resolution fashion week content produced by our team. The overall experience provides immersive, continually changing content with no intellectual bounds.