Downtown Allentown Business Alliance

DABA (the Downtown Allentown Business Alliance) is a Main Street Program of the Allentown Chamber of Commerce, working in support of the downtown businesses through events and marketing. The mission of the Downtown Allentown Business Alliance is to create and sustain a welcoming downtown district which promotes business and community growth. We can all grow together and have fun along the way! The Downtown Allentown Business Alliance (DABA), formerly the Hamilton District Main Street Program, focuses on events and programming designed to engage the downtown workforce, the community at large, and visitors to downtown Allentown. Our program has been a partner in the revitalization of downtown Allentown, working alongside the business community in a collaborative private-public partnership over the past ten years. In July 2018, we restructured to better meet the needs of the changing business environment and to focus on two main program areas: Business Development Working in support of downtown retailers and restaurants, DABA has introduced a range of specific events that promote commercial success, from monthly meetings and seminars to targeted workshops for different types of business needs. Marketing, Events & Programming Focusing on such signature events as Blues, Brews & Barbecue, Allentown Beer Fest, Restaurant Weeks, First Monday, Summer in the City lunchtime music series, Sip into Spring Cocktail Trail, Jingle Bell Cocktail Trail, Holiday Tree Lighting, New Year’s Eve celebration, and other special occasions attracts audiences from across the region to downtown Allentown, promoting our commercial and social appeal. DABA exists to creating economic vitality through marketing and events in support of the business community. As the lead entity creating high-caliber events in an urban setting, we work hard to make downtown Allentown an inviting and vibrant community.