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Common Craft

Common Craft is a small company owned and operated by Lee and Sachi LeFever. We are known for being pioneers in the field of explainer videos, having inspired the explainer video genre in 2007 with our "in Plain English" series of videos. Today, Common Craft is a membership service used in over 50 countries. Membership provides access to online libraries of original videos and downloadable visuals. In 2012, Common Craft founder Lee LeFever published The Art of Explanation (Wiley). It has been translated into 7 languages. Common Craft also operates the Explainer Academy, which teaches explanation and animated video production skills via online courses.

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Media Production 4 Employees Found Seattle, United States Founded 2003 56441 Similar Companies
4 Employees Found
92% Email Coverage
$1.7M Est Revenue
1 Office HQ
56441 Similar Companies

Common Craft – Company Information

Media Production
Founded 2003
PO Box 18322, Seattle, Washington, 98118, US
social media education video production explanation

Frequently asked questions about Common Craft

What is Common Craft email format?

The widely used Common Craft email format is {first_initial}{last} (e.g. jsmith@commoncraft.com) with 75.00% adoption across the company.

What is Common Craft customer service number?

To contact Common Craft customer service number in your country click here to find.

What types of services does Common Craft offer?

Common Craft specializes in creating explainer videos that simplify complex concepts for audiences. Our services include video production, scriptwriting, storyboarding, and animation. We focus on various industries such as education, technology, and social media, helping organizations communicate their ideas effectively through engaging visual content.

How can Common Craft's explainer videos benefit my business?

Our explainer videos can significantly enhance your business by making your message clearer and more engaging. They help to capture attention, improve understanding, and increase retention of information. By using our videos, you can effectively communicate your product or service's value proposition, leading to higher conversion rates and customer engagement.

What industries does Common Craft serve?

Common Craft serves a wide range of industries, including education, technology, healthcare, finance, and non-profits. Our expertise in creating tailored explainer videos allows us to address the unique challenges and communication needs of each sector, ensuring that the content resonates with the target audience.

Can Common Craft create custom videos for my specific needs?

Yes, Common Craft offers custom video production services tailored to your specific needs. We work closely with clients to understand their goals, audience, and key messages. This collaborative approach ensures that the final product aligns with your vision and effectively communicates your message.

What is the typical turnaround time for a video project?

The turnaround time for a video project at Common Craft varies depending on the complexity and length of the video. Generally, our projects can take anywhere from a few weeks to a couple of months. We prioritize quality and collaboration, so we ensure that each step of the process is carefully managed to meet your deadlines.

How does Common Craft approach the scriptwriting process?

At Common Craft, we believe that a strong script is the foundation of an effective explainer video. Our scriptwriting process involves collaborating with clients to identify key messages and target audiences. We focus on clarity and simplicity, ensuring that the script is engaging and easy to understand. Once the script is finalized, it serves as the blueprint for the video production.