B-Side Project

The B-Side Project is managed by BPM Live, with the main objective to merge music and to provide additional platforms for musicians and producers. Successful and popular remix tracks encourage the interest in original tracks, to the point where an artist or band has found their first break due to an alternative version of their song. In addition, syncing agreements within the advertising and film industries have provided amazing opportunities for artists (think of all the Levi’s ads and the success of the tracks used within them). Original artists are randomly paired with dance music producers, the end result is a huge catalogue of exciting new music and partnerships. The objectives are: To fuse formats of music (live formats such as singer-songwriter/acoustic/rock with electronic formats) To provide a platform for musical talent, and by using international exchange To promote international music communities To provide the audiences and music fans with different influences The project has grown since 2009 and is now sponsored by Tracktion Software and Prism Sound. The remix project intends to be a spearheading influence on those artists involved, will provide a unique marketing tool for linked partners and brands, and hopes to continue to make a significant mark on the music industry as a whole.