72Point US

At 72Point Inc, our mission is simple – to craft brilliant story ideas, write interesting, attention-grabbing news copy and secure widespread earned media coverage for our clients. We work for brands and PR agencies across the US, creating and distributing compelling survey-led stories that appeal to the media and capture the imagination of the American public. We generate earned media coverage for our clients. And we guarantee results. How do we do it? We are in a unique position when it comes to creating and distributing newsworthy stories and content. Our parent company is SWNS Media Group, a 50-year-old independent press agency supplying hundreds of stories and images to leading news organisations every day. We have a news team who write for tier one publications. We use their expertise to explore topics with “talk value” – subjects that are likely to strike a chord with publishers and their audience. We then brainstorm ideas and write survey questions around a theme that is relevant to the brand commissioning the research. Surveys are conducted with our own market research division, OnePoll. Together we create and host surveys with an online panel of thousands of U.S. consumers, and transform the resulting data into news stories. One of the most cost-efficient, consistently effective earned media strategies is through the creation of data rich news. Our team has extensive expertise and a proven track record of results, which is why we guarantee to secure media coverage and brand exposure for all our clients.