4th Channel

4th Channel offers innovative communication tools, deployed within PDR Network’s expansive provider network, to deliver industry-leading communication solutions for bio/pharmaceutical clients. Leveraging print, online, mobile, email/electronic, and electronic health record (EHR) systems, 4th Channel delivers comprehensive, proactive marketing communication solutions that reach providers inside and outside of workflow throughout their day. As electronic health record (EHR) systems are adopted by an overwhelming majority of healthcare providers, the future of provider communication will need to become EHR workflow-centric. 4th Channel’s workflow-centric platform allows you to implement those tactics now, leveraging the EHR channel to effectively engage providers directly. 4th Channel offers multi-channel communication services (print, online, mobile, email/electronic) while differentiating itself with the industry’s leading EHR-based communication offerings that are live and fully-integrated to message providers directly within workflow. 4th Channel’s unique marketing and promotional capabilities include: -Scalable, targeted communication programs tailored to each client’s needs with measurable results -Multi-channel communication programming – including print, online, mobile, email/electronic, and EHR-based tactics – reaching more than 700,000 physicians and more than 1.3 million healthcare providers -Communication through a growing network of EHR/ePrescribing partners, delivering content via more than 225 EHR platforms that reach more than 160,000 EHR-based prescribers -Comprehensive program support from development to results analysis 4th Channel’s workflow-centric communication strategies optimize the EHR and other channels, creating the opportunity to engage providers with context-relevant, channel-specific solutions that drive results and build brands. For more, visit 4thChannel.com.