Colleen Lapel
VP of Operations at DiedrichRPM | Savage, Minnesota, United States
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Colleen Lapel currently serves as the Vice President of Operations at DiedrichRPM, where she plays a pivotal role in driving the company’s strategic growth and operational excellence. With her extensive background in product, program, and vendor management, Colleen has become a key leader in streamlining processes and fostering innovative solutions that align with DiedrichRPM’s mission to deliver exceptional marketing services and private label products. Her expertise in managing cross-functional teams enables her to effectively coordinate marketing service activities, including proposal development, creative briefs, and competitive reviews, ensuring that client needs are met with precision and creativity.
In her current role, Colleen oversees a diverse portfolio of key projects, from launching new private label products to optimizing inventory management and market research initiatives. Her proficiency in brand management, forecasting, and business planning allows her to develop comprehensive strategies that enhance client relationships and improve overall project outcomes. Colleen’s leadership in change management and her ability to create synergy with internal teams and external partners have been instrumental in managing budgets, tracking project progress, and delivering results that exceed client expectations.
Her hands-on approach to managing creative teams and on-staff writers ensures that all marketing campaigns are executed seamlessly, with a focus on innovation and market differentiation. Colleen’s deep industry knowledge, combined with her skills in competitive analysis and planograms, positions her as a trusted thought leader within DiedrichRPM, continually pushing the boundaries of what’s possible in private label product development and integrated marketing solutions.
VP of Operations at DiedrichRPM in October 2014 to Present
Director, Consumer Marketing Independent Business at Supervalu in January 2010 to May 2014
Sr. Manager, Business Change at Supervalu in January 2009 to January 2010
Manager, Business Change at Supervalu in January 2008 to January 2009
Category Manager, Private Brands Health & Beauty Care at Supervalu in January 2005 to January 2008
Manager, Senior Business Account at Daymon Worldwide in January 2000 to January 2005
Category Manager at Holiday Companies in January 1995 to January 2000
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Normandale Community College, Associate of Arts (AA)
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Retail
Product Marketing
Grocery
Pricing
Supermarkets
Merchandising
Assortment
Leadership Development
Private Label
Market Research
Planograms
JDA
P&L
Brand Management
Income Statement
Consumer Products
Cross-functional Team Leadership
Forecasting
Process Improvement
Store Management
Retail Category Management
Leadership
FMCG
Shopper Marketing
P&L Management
Management
Profit
Multi-channel Retail
Inventory Management
Analysis
AC Nielsen
Categorization
Business Operations
Customer Satisfaction
Customer Insight
IRI
Business Analysis
Food
Wholesale
Space Management
Segmentation
Product Development
Promotional Analysis
Competitive Analysis
Change Management
Business Planning
CPFR
Purchasing
Trade Marketing
Strategy
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What is Colleen Lapel email address?
Email Colleen Lapel at [email protected]. This email is the most updated Colleen Lapel's email found in 2026.
How to contact Colleen Lapel?
To contact Colleen Lapel send an email to [email protected]. (updated on May 08, 2025)
What company does Colleen Lapel work for?
Colleen Lapel works for DiedrichRPM
What is Colleen Lapel's role at DiedrichRPM?
Colleen Lapel is VP of Operations
What is Colleen Lapel's Phone Number?
Colleen Lapel's phone (218) ***-*208
What industry does Colleen Lapel work in?
Colleen Lapel works in the Retail industry.
Colleen Lapel Email Addresses
Colleen Lapel Phone Numbers
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