Cob Carlson

Cob Carlson currently leverages his diverse expertise as a Specialist at Automatic Free Throws, where he combines his deep understanding of biomechanics, sports psychology, and technical training to optimize free throw performance for basketball players across all levels. In this role, Cob designs tailored clinics and training programs for athletes ranging from middle schoolers to NBA professionals, emphasizing precision shooting techniques, mental resilience, and consistent practice routines. His work with elite players, including NBA stars like Rajon Rondo, highlights his ability to analyze shooting mechanics through advanced video editing and broadcast tools, ensuring each athlete receives personalized feedback rooted in data-driven insights.

At Automatic Free Throws, Cob also contributes to developing innovative training modules that integrate film production and editing skills, creating engaging instructional content that enhances player understanding and retention. His background in film production, combined with his experience as an adjunct professor of film, allows him to craft compelling visual tutorials and coaching videos that resonate with diverse learning styles. Cob’s expertise in sound design, radio production, and music videos further enriches the training experience, making technical concepts accessible and engaging.

Beyond his technical skills, Cob’s role involves collaborating closely with coaches and sports psychologists to foster mental toughness and focus, critical components of high-pressure free throw shooting. His comprehensive approach—merging film editing, sports science, and communication—has contributed to significant improvements in team free throw percentages, including Davidson College’s record-setting 80% in NCAA Division I during the 2013 season. Through his innovative methods and dedication, Cob Carlson continues to elevate the standards of basketball free throw training, making him a sought-after expert in the field of sports performance enhancement.