Clement Heraud

Clement Heraud currently serves as the Chief Marketing & Communication Officer at Itancia, where he plays a pivotal role in shaping the company's strategic vision within the rapidly evolving IT distribution landscape. With over 12 years of expertise in digital marketing and communication, Clement leverages a comprehensive skill set encompassing B2B and B2C strategies, brand and product management, e-commerce, and inbound marketing to drive growth and brand awareness across Itancia’s international footprint. His deep understanding of traffic management, PIM systems, and ROI-focused marketing enables him to optimize campaigns that align with the company’s business objectives, ensuring sustainable revenue streams and market expansion.

In his leadership role, Clement manages a talented French team of 10 specialists, including brand managers, product managers, UX/UI designers, and motion designers, fostering a collaborative environment that encourages innovation and strategic thinking. He is instrumental in executing key projects related to sustainable technology lifecycle management and circular economy initiatives, aligning marketing efforts with Itancia’s commitment to environmental responsibility and sustainable growth. His expertise in digital transformation, combined with a strong business and ROI approach, supports the company’s goal of delivering cutting-edge, refurbished IT products while promoting sustainable practices.

Clement’s strategic oversight extends to managing multi-subsidiary operations across the EMEA region, ensuring consistent messaging and brand positioning. His proficiency in leveraging SaaS tools, video conferencing, and strategic partnerships further enhances Itancia’s market presence. As a member of the Executive Committee, Clement Heraud continues to drive innovation, digital excellence, and sustainable development, positioning Itancia as a leader in the circular economy and sustainable technology lifecycle management.