Clara Constans

Clara Constans currently excels as a Consultant Digital Analyst at AVISIA, where she leverages her expertise to support Stellantis in optimizing their digital marketing strategies and data-driven decision-making processes. In her role, Clara is instrumental in defining and refining tracking requirements, ensuring that data collection aligns precisely with business objectives. Her responsibilities include the elaboration and continuous evolution of tagging plans, which are crucial for accurate data attribution and performance measurement across Stellantis’ digital assets. Clara’s proficiency in creating and configuring Google Analytics accounts and Google Tag Manager containers enables her to implement robust tracking solutions that provide actionable insights.

A key aspect of her work involves collaborating closely with developers to verify the correct implementation of tracking tags, ensuring data integrity and reliability. Her technical skills extend to managing complex analytics platforms such as Looker Studio and the Google Marketing Platform, allowing her to craft comprehensive dashboards and reports that facilitate strategic decision-making. Clara’s expertise in tools like Screaming Frog, Google Trends, and Google Ads further enhances her ability to analyze digital campaigns and optimize marketing efforts.

Her background in digital marketing and data analytics, combined with hands-on experience in tracking setup, tag management, and analytics configuration, positions her as a valuable asset in the digital transformation landscape. Clara’s motivation, creativity, and adaptability enable her to navigate complex projects efficiently, making her a key contributor to AVISIA’s mission of delivering innovative data solutions for Stellantis’ evolving digital needs.