Chie Lim

Chie Pheng Lim currently serves as the Area Sales Manager at CHARLES & KEITH GROUP, where she leverages her extensive retail management expertise to drive sales growth and enhance customer experience across multiple store locations in Singapore. In her role, Chie oversees daily store operations, ensuring seamless execution of retail strategies while maintaining high standards of customer service. Her comprehensive understanding of retail store dynamics—gained through her previous roles as a Customer Service Executive, Supervisor, Store Manager, and Senior Store Manager—allows her to effectively manage frontline teams and optimize operational efficiency.

A key focus of Chie’s current responsibilities involves analyzing sales data and developing actionable insights through advanced business intelligence tools. Her proficiency in Salesforce.com and Microsoft Office suite enables her to generate detailed sales reports, monitor performance metrics, and identify opportunities for revenue enhancement. Additionally, she plays a pivotal role in O2O (Online-to-Offline) projects, integrating digital initiatives with brick-and-mortar operations to create a cohesive omnichannel shopping experience. Her background in operations digitalisation has been instrumental in streamlining backend processes, reducing manual workloads, and improving overall store productivity.

Chie’s expertise in team management, communication, and retail sales positions her as a strategic leader within CHARLES & KEITH GROUP. She continuously seeks innovative ways to optimize store performance, foster teamwork, and deliver exceptional customer service. Her industry-specific skills and hands-on experience make her a valuable asset in navigating the dynamic retail landscape, ensuring the brand remains competitive and customer-centric in an increasingly digital marketplace.