Chiara Tomassone

Chiara Tomassone currently serves as the Junior Manager for Retail Campaigns at Westwing, overseeing the strategic planning and execution of marketing initiatives tailored for the Italian and Spanish markets. In this role, she plays a pivotal part in ensuring the continual quality control of produced campaigns, aiming to inspire customers with compelling and engaging product offerings that resonate with local preferences. Her responsibilities include collaborating closely with suppliers to gather pertinent product data, which is essential for creating high-quality sales campaigns that align with market trends and customer expectations. By helping to set campaign prices globally, Chiara ensures that each initiative maintains a strong market fit while optimizing profit margins, demonstrating her keen understanding of business strategy and market dynamics.

With a background enriched by international study and work experiences, Chiara brings a multicultural perspective that enhances her adaptability and confidence in diverse environments. Her creative flair, combined with analytical skills, enables her to develop innovative marketing strategies that effectively leverage social media platforms and digital channels. Her expertise in data management and strategic planning supports her in executing multi-channel campaigns that balance luxury aesthetics with sustainability—a passion she deeply values, especially within the fashion industry. As a multi-tasker and team player, Chiara excels in coordinating cross-functional efforts to deliver impactful campaigns that elevate Westwing’s brand presence in competitive markets. Her organizational skills and fluency in Italian further strengthen her ability to manage complex projects efficiently, making her a vital contributor to Westwing’s ongoing success in the retail and home décor sectors.