Cheung Becky

Cheung Becky currently serves as the Senior Marketing Manager at 新城電台, where she leverages over 12 years of expertise in branding and digital marketing to drive innovative and impactful campaigns. In her role, Becky oversees the strategic planning and execution of integrated marketing initiatives that encompass both digital and traditional channels, ensuring alignment with the station’s brand positioning and business objectives. Her deep understanding of O2O (Online-to-Offline) marketing allows her to craft viral campaigns that effectively bridge online engagement with offline experiences, boosting audience interaction and brand loyalty.

Becky’s key projects often involve cross-departmental collaboration, where she coordinates with content creators, media buyers, and partnership teams to develop comprehensive media plans and advertising strategies. Her proficiency in project management ensures that campaigns are delivered on time and within budget, while her keen market trend analysis helps her adapt strategies to evolving consumer behaviors. She actively monitors corporate presentation desks and market trends, providing valuable insights that inform campaign adjustments and new initiatives.

Her expertise extends to SEO copywriting, SEM, and graphic design, enabling her to create compelling content that resonates with target audiences. Additionally, Becky’s skills in business development and event management contribute to forging strategic partnerships and executing successful promotional events. With her strong relationships across media platforms and industry stakeholders, she continues to elevate 新城電台’s brand presence and audience engagement through innovative, data-driven marketing strategies.