Charles Waga

Charles Waga currently serves as the Social Media Manager for the Biomedical HIV Prevention Program at ICAP at Columbia University, where he leverages his expertise to advance public health initiatives through innovative digital strategies. In this role, Charles is responsible for developing and executing comprehensive social media campaigns that raise awareness, promote engagement, and foster community involvement around HIV prevention efforts. His work involves crafting compelling content—ranging from visually engaging graphics and videos to informative infographics—that resonates with diverse audiences, including at-risk populations, healthcare providers, and community stakeholders.

A key aspect of Charles’s role involves monitoring social media channels to listen to community feedback, respond promptly, and build meaningful relationships that enhance trust and credibility. He employs data-driven insights and performance metrics to optimize content strategies, ensuring maximum reach and impact. His expertise in social behavior change communication (SBCC) is instrumental in designing messaging that encourages HIV testing, adherence to prevention methods, and destigmatization efforts.

Moreover, Charles manages targeted Facebook and Instagram advertising campaigns, utilizing SEO best practices and lead generation techniques to amplify the program’s visibility and engagement. His skills in monitoring and evaluation enable continuous improvement of social media initiatives, ensuring they align with public health goals and community needs. Through his leadership, ICAP’s Biomedical HIV Prevention Program effectively harnesses the power of social media marketing and digital advocacy to drive meaningful change in HIV prevention and health equity.