Charles Dessendre

Charles Dessendre currently serves as the Head of Sales & Business Development at Canon France, where he plays a pivotal role in driving growth within the B2B digital solutions and software sector. With a portfolio spanning large cloud-based offerings, Charles oversees a dynamic team of 80 professionals, managing a client base of over 2,000 enterprise clients. His strategic leadership is centered around the ambitious business objective of “Grow in a shrinking market,” which necessitates innovative approaches to market coverage and customer engagement.

In his role, Charles leverages his extensive expertise in international sales and marketing management, honed over 20 years across luxury and high-tech industries. He is deeply involved in redefining Canon France’s go-to-market strategies, focusing on digital transformation, solution selling, and tailored value propositions for enterprise clients. His key projects include developing integrated sales channels, enhancing customer experience through digital solutions, and expanding the adoption of cloud-based software offerings.

Charles’s ability to operate with an ethical, customer-focused approach, combined with his strategic mindset and results-driven attitude, enables him to navigate complex market dynamics effectively. As an executive management committee member, he actively contributes to shaping the company’s long-term growth strategy, fostering a culture of innovation, and strengthening Canon’s position as a leader in digital solutions. His skills in business-to-business sales, project management, and marketing strategy are instrumental in executing initiatives that align with Canon’s vision of delivering cutting-edge technology and exceptional customer value.