Chanel Lichfield

Chanel Lichfield is a talented Senior Graphic Designer at America First Credit Union, where she plays a pivotal role in shaping the organization’s visual identity and marketing communications. With her expertise in Adobe Creative Suite—including Photoshop, Illustrator, and InDesign—Chanel consistently delivers compelling and cohesive advertising collateral that aligns with the credit union’s brand standards. Her current projects span a diverse range of platforms, from digital campaigns on social media and websites to print materials such as brochures, newsletters, branch displays, and billboards. This breadth of experience allows her to develop versatile visual assets that effectively engage target audiences and enhance brand recognition.

In her role, Chanel is deeply involved in the entire creative process—from conceptualization and design to final production—ensuring that each asset maintains high-quality standards and resonates with viewers. Her proficiency in lettering, abstract designs, and vibrant color palettes brings a fresh and dynamic aesthetic to her work, making campaigns stand out in a competitive financial services landscape. Additionally, her basic knowledge of After Effects enables her to incorporate motion graphics into digital content, adding an extra layer of engagement.

Beyond her technical skills, Chanel’s passion for continuous creation and experimentation—whether doodling in Procreate or exploring nature-inspired motifs—fuels her innovative approach to design. Her ability to blend artistic expression with strategic marketing objectives makes her a valuable asset to America First Credit Union’s marketing team. With a keen eye for detail and a commitment to customer satisfaction, Chanel consistently produces visually impactful designs that support the credit union’s mission to serve members with excellence and creativity.