Cedric Mertes
Commercial Director - NIQ/GfK Boutique Research at GfK | Somerville, Massachusetts, United States
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Cedric Mertes currently serves as the Commercial Director at GfK, where he plays a pivotal role in shaping the company’s strategic approach to data and analytics services within the NIQ/GfK Boutique Research division. In this capacity, Cedric oversees a diverse, multicultural team of 12 sales professionals globally, driving initiatives that deliver innovative data solutions to clients across the Tech, Consumer Durables, Software, and Semiconductor markets. His leadership focuses on expanding GfK’s footprint in the financial industry by providing alternative data sets that enable better investment decisions, risk assessment, and market insights for asset managers, hedge funds, and financial analysts.
With over 15 years of international experience in sales, business development, and data-driven solutions, Cedric has cultivated deep expertise in retail category management, telecommunications, CPG, and stock market analytics. His proficiency in big data, data science, and SaaS sales allows him to craft tailored value propositions that resonate with clients seeking actionable insights from complex datasets. Cedric’s long-term relationships with portfolio managers, analysts, and data engineers exemplify his commitment to delivering high-impact solutions that enhance decision-making processes.
At GfK, Cedric’s strategic focus extends beyond traditional market research, emphasizing the integration of alternative data sources to unlock new revenue streams and competitive advantages for clients. His leadership in sales organization development, combined with his skills in account management and sales recruitment, ensures his team remains agile and customer-centric in a rapidly evolving industry landscape. Through his expertise, Cedric continues to position GfK as a trusted partner in the digital transformation of market intelligence and financial analytics.
Commercial Director - NIQ/GfK Boutique Research at GfK in January 2014 to Present
Analyst/Account Manager - Telco and Imaging - GfK Retail and Technology UK at GfK Retail and Technology in September 2008 to December 2011
Pre Sales Consultant at Digimind UK in September 2007 to August 2008
CI Project Consultant at Help Management in October 2005 to July 2007
Competitive Intelligence Project Manager at Virbac in March 2005 to September 2005
Marketing Project Manager assistant at Volvo in January 2002 to January 2004
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SKEMA Business School, Master's degree, July 2026
iseg, Master degree, July 2026
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Retail Category Management
Information Technology
Semiconductor Industry
Telecommunications
Consumer Packaged Goods (CPG)
Stock Market
Quantum Computing
Software Sales
Big Data
Data Science
Account Management
Negotiation
Analytics
Sales Strategy
Sales Recruitment
Artificial Intelligence (AI)
SaaS Sales
Sales Organization Leadership
Selling new products or services
New Business Development
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Discover more about GfKWhat is Cedric Mertes email address?
Email Cedric Mertes at [email protected] and [email protected]. This email is the most updated Cedric Mertes's email found in 2026.
What is Cedric Mertes phone number?
Cedric Mertes phone number is 2152440692.
How to contact Cedric Mertes?
To contact Cedric Mertes send an email to [email protected] or [email protected]. If you want to call Cedric Mertes try calling on 2152440692. (updated on May 03, 2025)
What company does Cedric Mertes work for?
Cedric Mertes works for GfK
What is Cedric Mertes's role at GfK?
Cedric Mertes is Commercial Director - NIQ/GfK Boutique Research
What industry does Cedric Mertes work in?
Cedric Mertes works in the Market Research industry.
Cedric Mertes Email Addresses
Cedric Mertes Phone Numbers
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