Cedric Abattucci

Cedric Abattucci is a seasoned Programmatic Media Consultant at Havas Media France, where he leverages his deep expertise to craft innovative and data-driven advertising solutions. In his current role, Cedric specializes in designing and executing sophisticated programmatic campaigns across a diverse range of digital formats, including display, video, native, and connected TV. His strategic approach ensures that each campaign is tailored to meet specific client objectives, whether it’s brand awareness, lead generation, or performance marketing. Acting as the primary liaison between advertisers and media owners, Cedric facilitates seamless communication and negotiation, ensuring optimal media placements and budget efficiency.

Cedric’s background in digital advertising, combined with his proficiency in tools like Google Ads, Adobe Photoshop, and Canva, allows him to integrate creative assets seamlessly into programmatic strategies. His skills in competitive analysis and budgeting enable him to optimize campaign performance while maintaining a keen eye on ROI. Moreover, Cedric’s strong teamwork and copywriting abilities foster collaborative environments where innovative ideas can flourish, ensuring campaigns are not only effective but also engaging.

At Havas Media France, Cedric is involved in key projects that push the boundaries of programmatic advertising, such as leveraging audience segmentation and real-time bidding to maximize campaign relevance and impact. His ongoing commitment to industry trends and emerging technologies positions him as a valuable asset in the rapidly evolving digital media landscape. With a passion for exploring how traditional and digital OOH formats can coexist and complement each other, Cedric continues to drive strategic growth and innovation within the programmatic advertising space.