Cecil Helton
Digital Marketing Manager at Valvoline Inc. | Somerset, Kentucky, United States
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Cecil Helton serves as the Digital Marketing Manager at Valvoline Inc., where he plays a pivotal role in shaping the company's online presence and enhancing customer engagement through innovative digital strategies. With a keen focus on mobile-first design, Cecil successfully guided the comprehensive redesign of two world-class retail websites, ensuring that they not only meet but exceed user expectations in a rapidly evolving digital landscape. His expertise in replatforming the website content management system from Sitecore to Optimizely/Episerver has streamlined operations and improved the overall user experience, making it easier for customers to navigate and access Valvoline's extensive product offerings.
In addition to website redesign, Cecil has managed the migration of critical API platforms that support essential features such as store locators, store pages, and digital coupons. This strategic move has significantly enhanced the customer journey, enabling seamless access to information and promotions. His proficiency in developing and implementing technical and on-page SEO strategies has resulted in measurable improvements in site visibility and performance, as evidenced by the recorded increases in organic traffic and engagement metrics.
Cecil’s skill set encompasses a wide array of digital marketing disciplines, including paid advertising, marketing campaign management, and analytical skills. He adeptly utilizes tools such as Google Search Console to monitor performance and optimize campaigns, ensuring that Valvoline remains competitive in the automotive service industry. With a strong foundation in product road mapping and attribution modeling, Cecil is committed to driving data-informed decisions that align with the company's strategic goals, ultimately enhancing brand loyalty and customer satisfaction.
Digital Marketing Manager at Valvoline Inc. in June 2020 to Present
Web Strategy Manager at Eastern Kentucky University in June 2016 to June 2020
Social Media & Networking Consultant at Cecil Helton in October 2007 to June 2016
Digital Strategist at Dealer Authority in June 2015 to March 2016
Community Manager at DigiGo, a Search Optics company in June 2013 to June 2015
Managing Editor at CarInsurance.org in February 2011 to June 2013
Adjunct instructor at Union College (KY) in January 2010 to June 2010
Web and Electronic Communications Coordinator at Union College (KY) in May 2008 to June 2010
Marketing Director at Lake Cumberland Regional Hospital in March 2004 to October 2007
Systems Engineer at Kentucky State Police in March 2002 to March 2004
Vice President & CIO at Sumerset Custom Houseboats in December 1998 to March 2002
Project Manager/Interim Director at SPCDF in June 1998 to December 1998
Assistant Director at SKEDC in June 1996 to June 1998
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Eastern Kentucky University, Master's degree; MPA, October 1994 to October 1995
Eastern Kentucky University, Bachelor's, October 1992 to October 1993
University of Louisville, October 1989 to October 1990
Somerset Community College, October 1987 to October 1989
Higher Ed Experts, Professional Certificate, October 2026
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Lead Generation
Facebook Ads
Landing Pages
Planning & Scheduling
SMS
Visual Design
Moz
Creative Management
Presentations
Product Marketing
Mobile Application Development
Organization Skills
Paid Advertising
Radio Production
Print Media
Customer Engagement
Software as a Service (SaaS)
Performance Analysis
Adobe Photoshop
Adobe Creative Suite
Research Skills
Industry standards
Consumer Relations
Social Listening
Regulatory Standards
Influencer Marketing
Community Engagement
Campaign Execution
Technical Requirements
Stakeholder Management
Product Road Mapping
Technical Proficiency
Media Strategy
Market Planning
Data-driven Marketing
Strategy Consulting
Key Performance Indicators
B2B Marketing
Marketing Budget Management
Growth Strategies
Attribution Modeling
B2C
Taxonomy
Section 508
Cascading Style Sheets (CSS)
Crisis Communications
Supervisory Skills
Strategic Communications
Marketing Campaign Management
Digital Media
Analytical Skills
Digital Project Management
SEMrush
Media Management
Problem Solving
Google Search Console
Blogging
WordPress
Social Media
Social Media Marketing
Copywriting
SEO
Web Design
Web Content
Digital Marketing
Content Strategy
Online Advertising
User Experience
SEM
Newsletters
Public Relations
Online Marketing
Web Development
Advertising
Email Marketing
Web Analytics
Marketing
PPC
Content Management
Content Development
SEO copywriting
Social Media Measurement
Digital Strategy
Marketing Strategy
Pay Per Click (PPC)
Facebook
Google Analytics
YouTube
CMS
Google Adwords
Website Copy
Social Networking
Creative Direction
Website Development
Web Content Management
Web Marketing
Digital Marketing Experience
Paid Search Strategy
Multi-channel Marketing
Website Administration
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Discover more about Valvoline Inc.What is Cecil Helton email address?
Email Cecil Helton at [email protected] and [email protected]. This email is the most updated Cecil Helton's email found in 2026.
What is Cecil Helton phone number?
Cecil Helton phone number is +16062198907 and 8652358285.
How to contact Cecil Helton?
To contact Cecil Helton send an email to [email protected] or [email protected]. If you want to call Cecil Helton try calling on +16062198907 and 8652358285. (updated on August 25, 2024)
What company does Cecil Helton work for?
Cecil Helton works for Valvoline Inc.
What is Cecil Helton's role at Valvoline Inc.?
Cecil Helton is Digital Marketing Manager
What industry does Cecil Helton work in?
Cecil Helton works in the Retail industry.
Cecil Helton Email Addresses
Cecil Helton Phone Numbers
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