Catherine Zuim

Catherine Zuim is a dynamic and innovative Senior Product Designer at Itaú Unibanco, where her passion for creativity and problem-solving shines through in her work. With a strong foundation in design, influenced by her mother's background as an art teacher, Catherine has cultivated a unique approach to product design that emphasizes user experience and accessibility. At Itaú Unibanco, she plays a pivotal role in enhancing the ServiceNow platform, specifically focusing on the modules related to Problems and Incidents.

One of her key projects involves leveraging generative AI to streamline incident management processes. By thoroughly understanding the intricacies and pain points associated with incident resolution, Catherine has developed a cutting-edge solution that not only identifies technological failures but also intelligently routes them to the appropriate teams. This innovative approach significantly reduces Mean Time to Resolution (MTTR), ultimately improving service efficiency and customer satisfaction.

Catherine's expertise extends beyond just design; she is proficient in various technical skills, including Python and Amazon Web Services, which allow her to bridge the gap between design and development. Her proficiency in tools like Adobe Illustrator and Figma ensures that her designs are not only visually appealing but also functional and user-centric. Additionally, her commitment to digital accessibility and service design principles ensures that her work is inclusive, catering to a diverse range of users.

In summary, Catherine Zuim is not just a product designer; she is a visionary who combines creativity with technical acumen to drive impactful solutions at Itaú Unibanco. Her ongoing projects and dedication to enhancing user experiences position her as a key player in the evolving landscape of financial technology.